YouTube is introducing a new feature that lets creators make Shorts using AI-generated versions of themselves. This means you might see AI avatars instead of real creators in some videos.
How it Works

Creators have full control and must opt-in to use their AI likeness. They can customize their AI avatars with different outfits, styles, or settings. The feature is designed to boost creativity, not replace it.

Benefits for Creators

Produce more content quickly, even when they can’t record themselves. Maintain a consistent posting schedule and engage audiences with interactive formats like Q&A, tutorials, or updates. Potential new revenue streams through ads, sponsorships, or branded content.

YouTube’s Approach

Emphasizes creator consent and control. Supports legislation like the NO FAKES Act to protect creators’ likeness. Offers detection tools to scan uploads for unauthorized use of creator likeness.

The Bigger Picture

YouTube Shorts have 200 billion daily views, making them a key platform format. This move positions YouTube against TikTok and Instagram Reels, offering unique AI-driven personalization. Expect AI likeness Shorts to be integrated with YouTube Studio and possibly other platforms in the future.

Key Considerations

Deepfake concerns and authenticity issues may arise. Transparency and labeling may be necessary to avoid misleading viewers. Creators can experiment with new looks and formats without filming.

Overall, YouTube’s AI likeness feature aims to enhance creativity and efficiency for creators, while also expanding the platform’s capabilities.