On January 5, 2026, Swiggy launched EatRight, a unified category in its app to make healthy eating easier for users across India. This initiative centralizes high-protein, low-calorie, and no-added-sugar options from thousands of restaurants, responding to rising demand for mindful food choices. With over 1.8 million dishes from 200,000+ eateries in 50+ cities, EatRight uses a heart icon or simple search for quick access. Brands like Subway and EatFit add discounts, boosting affordability.
Key Features and Reach
EatRight consolidates three core categories: High Protein (e.g., protein-packed biryanis and tikkas), Low Cal (soups, salads, khichdi), and No Added Sugar (sugar-free drinks and desserts). Live in metros and Tier-2 cities, it taps into massive inventory while keeping navigation intuitive.
This setup simplifies discovery, unlike scattered healthy options before. My analysis: Swiggy’s scale—1.8 million items—positions it as a leader in food tech, potentially increasing order values by 20-30% through upselling combos.
Market Trends and Consumer Insights
Healthy orders in Tier-2 cities like Chandigarh, Guwahati, Ludhiana, and Bhubaneswar grow twice as fast as metros. Tofu surged 5x, soya 2x in 2025; smoothies rose 60% YoY. No-added-sugar items peak at breakfast and late-night.
This reflects urban India’s health shift post-pandemic, with Tier-2 boom signaling economic growth and app penetration. Swiggy could capture 15-20% more market share by personalizing recommendations via AI, but faces competition from Zomato and local players.
Strategic Analysis
EatRight aligns with India’s wellness boom, where 40%+ urbanites seek balanced diets amid rising lifestyle diseases. Success hinges on sustained curation and data-driven tweaks—like promoting tofu in protein searches.
Overall, it’s a smart pivot for Swiggy amid profitability pressures, likely driving retention. Challenges include supply chain consistency for “healthy” claims.