Samsung is rumored to be planning a major expansion of its OLED TV lineup for 2026. Instead of releasing only a few mid-range and high-end models like previous years, the company may introduce a wider range that includes more affordable entry-level sets as well as a new top-tier flagship. This could make OLED TVs available to more buyers while also offering something new for customers who want the most advanced features.
On the budget side, two new models are expected: the Samsung S82H and S83H. The S82H is thought to be the most affordable OLED option for 2026, positioned as a basic model for people who want the benefits of OLED without paying premium prices. It may come in sizes between 48 and 77 inches. The S83H would sit slightly above the S82H but still below the more well-known S85H series, making it another low-cost choice. This model might launch in sizes ranging from 48 to 83 inches. Both are expected to use WOLED panels from LG Display, which should help Samsung reduce costs and bring prices down for consumers.
Above these, Samsung will still offer the mid-range S85H and S90H, as well as the S95H, which would continue to serve as the high-end option for most buyers. However, rumors suggest Samsung will go even further by releasing a new S99H, likely positioned as the premium flagship model. The S99H may introduce improved performance, design, or picture quality compared to the S95H. It is expected in four sizes: 55, 65, 77, and 83 inches. Most versions will likely use Samsung’s QD-OLED technology, though the largest 83-inch model may rely on a WOLED panel from LG Display, similar to how Samsung handles its current lineup.
These model names were found in a European Samsung spare parts listing, which suggests development is underway. Final confirmation and more detailed specifications are expected to arrive at CES 2026 in January, where Samsung is likely to officially announce the lineup.